William G. Melchior, JR., Business Development

Mr. Melchior is the firm’s Director of Business Development. He prides himself on creating and fostering long-term client relationships and goodwill. He interfaces regularly with clientele and manages all aspects of the firm’s marketing presence and persona, including all publications and promotions.

Previously, Mr. Melchior served as the Marketing Manager for a boutique healthcare law firm in Bridgewater, NJ, where he was responsible for managing all marketing efforts, under direct supervision from the Managing Partner. He was also responsible for Client Retention as well as Client Recruitment through a variety of channels. Mr. Melchior supervised the complete design makeover of all firm marketing materials with assistance from the firm’s graphic designer and launched a robust social media effort via Facebook, Twitter, LinkedIn, and Google Plus. He served as the firm’s primary contact for Medical Societies throughout New Jersey and New York and managed the firm’s marketing presence at state, county, and specialty Society meetings/conventions.

Mr. Melchior has served within Marketing Departments in different capacities for law firms of all different sizes in New Jersey as well as Washington, DC. He managed website content featuring attorney bios, recent headlines, news & events and representative clients. Mr. Melchior also has coordinated, from start to finish, practice group seminars and firm-wide “Meet & Greets” for business development.

In Washington, DC, Mr. Melchior spearheaded a new print advertising campaign to focus on specific practice groups such as Employment & Labor and Creditors’ Rights. He collaborated with the Chief Operating Officer on all aspects of marketing, communications, and public relations for the firm. He edited and managed the distribution of Commercial Lending and Land Use & Zoning practice group newsletters, which were disseminated to current and prospective clients. In addition, Mr. Melchior served as the firm’s point person for all media inquiries and advertising opportunities including The Washingon Post.

Mr. Melchior also has extensive experience working within the professional sports industry at a regional sports television network (CSN-Mid-Atlantic), Major League Baseball, and also working with the Baltimore Orioles as well as the Cleveland Indians.

Contact Information
Email: wgm@beinlaw.com
Direct Tel: (862) 206-7094
Cell Phone: (973) 437-6843
Direct Fax: (908) 325-5201